Consider your Chaos Controlled

Meet the diaper backpack that has it all together, even when you don’t.

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Parenting? You’ve Got it in the Bag.

No, really—our Everyday Diaper Backpack will make you feel (and look) organized, prepared, and damn near invincible. Designed with meticulously-thoughtful storage features, it fits all of the things and makes sure there’s no hassle involved in accessing them at the drop of a hat (or shoe…or toy...or granola bar).

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Huhu is a Bag of Tricks

Made to Last

Constructed from outdoor performance materials to withstand even the harshest of elements (like spilled applesauce).

Made for Parents

We helicopter-parented every design detail to actually make your life easier.

Made with Mindfulness

With a gender-neutral aesthetic and materials made from reclaimed waste, this bag cares as much as it carries.

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Parents are Raving (as in reviews, not the dance)

"This bag is extremely thoughtfully designed. It’s not a product that relies on gimmicky features but rather a million small design details that add up to an exceptional bag."

- Amar, Dad to Aliya & Zaki

"The clean and modern silhouette, the ease of access, the pocketing, and the materials, it all comes together to produce an awesome experience."

- Jovanni, Dad to Luna

"The opening clasp is a godsend. When you're juggling a squirmy baby and a toddler who is losing her sh*t over a snack, the clasp lets you get in and out of your bag easily."

- Vivian, Mom to Parker & Reese

Our (Birth) Story

As a parent of two young kids, I’ve hired and retired more diaper bags than I care to admit. I kept wishing I could Frankenstein them all into one perfect, hyper-functional carry-all. The pockets from this one, the zippers from that one, the material of another. For over a year, I obsessed over (and road-tested) every detail of The Everyday Diaper Backpack.

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Out in the wild