So smart and attractive they'll swear this backpack takes after you.
An innovative, ‘squirming toddler’-proof opening mechanism that lets you get in and out of your bag with just one hand.
Two spacious storage pouches with see-through front panels so you know exactly what’s where - and never have to sacrifice your hand to something mysteriously mushy.
Stretchy side pockets for water bottles or milk bottles of any size (including your afternoon can of cold brew).
We added some handy helpers on the side to hold your personal items like phone, keys, wallet, and emergency gummy bears.
An exterior, “favorite child” pocket for easy access to your go-to items.
Full-length zippers down both sides of the bag to make it easy to clean or track down any small items trying to play hide ‘n seek.
Straps straight from heaven - as in, they’re wide, have 2 types of thick, long-lasting foam in their inner core so you can wear the backpack comfortably for long walks on the beach...or to the splash pad
A movable interior shelf that lets you divide and conquer items that need to stay separate from one another (unless you’re into wet socks mingling with Goldfish crackers).
Lots of interior mesh pockets (zippered, of course) so you can store and see all of those important “etc.” items like chapstick, sunscreen, and that weird rock your child asked you to hold.